Privacy Policy for Whistle

We at Whistle are committed to protecting the information that you share with us, and explaining how we collect, process, and share that information online. When you use our services, you’re trusting us with your personal information. We understand this is a big responsibility and work hard to protect your information and entrust to keep it secure.

This Privacy Policy explains how Whistle and its products collect, use and share information from individuals that uses its services or platforms comprising its website, and other Marketing platforms.
(“Whistle” means WValue Martech Private Limited and its subsidiaries).


Whistle uses third party sites/ mobile app publishers to place its advertisements on their digital platforms on behalf of its advertising partners through various channels of advertising solutions.

This Privacy Policy is meant to help you understand the following:

  • What information we collect from you?
  • How is it collected?
  • For what purpose is it collected?
  • Storage of such personal data and information and duration of such storage.
  • Your right over such Personal information collected from you.
  • Disclosure of such personal information collected.


When you engage in an advertisement distributed through Whistle Feed on any of its third-party publishers’ sites, or other digital media, your personal information is collected through your interaction with that site. This information collected enables us to serve advertisements to you, improve our Services including to recognize your device when you use other sites and applications that have partnered with us.

In the process of rendering our services, we collect personal information, which is the information that can be used to identify you such as:

  • IP Address
  • User Agent
  • Mobile Advertising ID


We may process data about your use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system and other tools used for web tracking/lead generation purpose. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website, services and improvise the user’s experience.

The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business, by performance of a contract between you and us.


Whistle uses the information collected for the following purposes

  • To give a personalised experience to our Users: To display your interest-based advertisements catered for your specific needs and requirements.
  • To display advertisements relevant to you if you have previously visited/accessed/downloaded a similar product or service advertisement.
  • Avoid showing you the same ads too many times.
  • To improve our service offering: To improve our service offerings based on the information and feedback we receive from you. To analyse and provide our advertisers reports on the effectiveness of advertisements and campaigns.
  • To improve customer service: To more effectively respond to your customer service requests and support needs.
  • To process transactions: Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of deliverable.


Whistle uses reasonable technical and organizational measures to protect the information it collects about you in compliance with its legal and privacy requirements and contractual obligations.

We implement a variety of security measures such as maintaining a discrete database, providing access only in case of necessity, access on a need to know basis and such other globally acceptable security measures, to maintain the safety of your date. For further help and details, please write to us at

By using Whistle Services or providing your data to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services.

Disclaimer: Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.

We process data as long as it takes to achieve the goal (goals) for which this data was originally collected. After this your data will be deleted or transferred to an archive, except for cases when it is necessary to continue the processing of your data to abide by our legal and contractual obligations that we have or other rightful and legal purposes.


 You have the right to control your personal data. Specifically, you have the following rights:

  • Right to be informed regarding the collection of personal data.
  • Right of accessing personal data collected from you.
  • Right to rectify the data collected.
  • Right to erase the data collected.
  • Your Right to Withdraw Consent: We want to emphasize that wherever we have asked for your consent to collect or process your data, you have the right to withdraw that consent. If you receive email messages from us, you can use the “unsubscribe” link in each message to withdraw consent and stop the mailings.

If you have any questions regarding your right over the data collection, please write to us at and we will be happy to help you.


Whistle may share the information collected or received about you as described in this Policy as follows:

  • Publishers and Advertisers: Whistle may share your information collected with its Publishers and Advertisers to help them understand how users interact with their respective platforms and advertisements on such platforms and to allow them to understand the performance of their campaigns; and to help them better target their campaigns, products or offerings.
  • Service Providers: Whistle may share information collected with its third-party service providers. The categories of service providers to whom we entrust information include IT and related services; fraud detection, information and services; payment processors; customer service providers; and vendors to support the provision of the Services.
  • Judicial organisations and Law regulation Authorities: Whistle, if required, to comply with applicable law, obey judicial orders, cooperate with law enforcement authorities, or prevent any suspected illegal activities, may share the personal information collected. Personal information may be shared to Comply with applicable legal obligations, including requests from law enforcement agencies or other governmental entities.
  • However, it is to be noted that we may not be able to withdraw the consent by virtue of contractual commitments where there was an express consent you gave for storing your information for a period mentioned in the contract, or by the law of Land under which we operate.
  • If you have questions about our collection and use of data for advertising purposes, please contact us at:


WValue Martech Private Limited has appointed a Grievance Redressal Officer who shall be available to redress grievances relating to any data collection related complaints and any such disputes arising out of this Privacy Policy.

The name and contact details of the Grievance Redressal Officer are provided below:

Name : Sreetama Roy

Address : No. 1187, Bhagwati, 3rd Floor, 5th Main, 21st Cross,

HSR Layout, Sector- 7,

Bengaluru – 560102, Karnataka , pa

Email :

N.B : Request You to give us 48-72 hrs to resolve your complaint.


We may amend this Privacy Policy at any time. If we make any material changes, we will notify you by means of a notice on this site prior to the change becoming effective. Please check our Privacy Policy regularly to ensure you have read the latest version.


If you have any questions about this Privacy Policy, please contact us at