Post Click Analysis
The post-click analytics help create, nurture and tailor the
campaigns to reach
out
to the right
audience.Campaign reports are based on the data that are enriched with deep insights.
Whistle has
better understanding of data analytics and further help customize the campaign for better
prospects; with this analysis, you can further enhance user engagement with SMS.
Insight Protocol
To catapult a campaign beyond mere execution, Whistle’s intelligent
insights can
help gauge campaign
efficiency of the brand.Insight Protocol helps utilize the data resources wisely and
extensively.
These
insights are populated on the dashboard for a quick reference and optimization.
Performance Visit
Satisfying performance is measured with the increase in the scale of
campaign conversions.A marketeer can choose to visit the performance scale at any point in time.A performance visit helpsunderstand how closer you’re to the campaign objective.
Click Through Rate
CTRs gauge your campaign performance and the user engagement rate.
Whistle
populates
the click performance
in real time enabling you to take control of the deliverables.Greater the CTR better the
ROI.
Required Cost Per Action
Set your target CPA and keep a tab on the spends & returns for
instant insights.
This feature will give you an instant insight of your campaign’s profit navigation.
Retargeting
Retarget the audience who have shown interest in your content through
a click.
Reach out to audience who really matter for you.
This feature will help you create a sampling database to do a dip stick analysis and
further scale up the results.
Content Based Performance
Whistle makes A/B testing possible for the SMS content performance.
Try multiple
SMS
content for a same
campaign and gauge your response.
Launch Based Performance
Whistle will help you understand the performance of the campaign
basis the time
of
the campaign
execution.For example, you might be surprised to know that a campaign executed at 10:30
am is giving
you
better conversions than the campaign executed at 1:30 pm.
Data Based performance
Whistle with its inbuilt intelligence will analyse the performance
of your
different
data sets. Use this
feature to compare the efficiency of your different database; Post this, optimize the
cost of
campaign,
by
choosing the dataset that is better performing than the rest.