What is the importance of Campaign Sub Group in creating a campaign?
Campaign sub group is nothing but the category you choose based on your campaign. It allows you focus on the target audiences based on your previously run campaign (if any). Campaign sub groups help track the overall performance of the campaign.
Here’s how you can reach the campaign group field under the create campaign page.
- Visit www.whistle.mobi and login using your email ID and password
- Go to the Create Campaign section from the menu on top
- The fifth field you will see is of Campaign Sub Group . You will have to specify the Campaign Sub Group based on your industry and target audience.
For example, you choose insurance under industry, Campaign Sub Group is something related to the industry you choose i.e. Life Insurance, Health Insurance, Motor Insurance etc.
Make sure to define the Campaign Sub Group based on the industry to choose and the audience you target. This allows you to track the performance and help plan for your future campaigns.