What is the importance of Campaign Group in creating a campaign?
Campaign groups are an essential element in a Campaign that allows you to group various target audiences, marketing objectives, or marketing programs. Campaign groups help track the overall performance of multiple campaigns with similar goals.
Here’s how you can reach the campaign group field under the create campaign page.
- Visit www.whistle.mobi and login using your email ID and password
- Go to the Create Campaign section from the menu on top
- The fourth field you will see is of Campaign Group . You will have to specify the Campaign Group based on your target audience.
For example, you own a chain of Gyms and want to promote the launch of your new outlet(s) in a specific location. Based on your industry and brand name, choosing the right audience to target (Tier 1, Tier 2 Cities) in Campaign Group is equally important.
You can monitor the campaign group performance and check whether you’re on track to meet your performance targets. If not, consider adjusting your campaigns’ settings for future campaigns.